Building the Builders
Exploring the psychology of ambitious creators: what it is, why it matters, and how to build it
“Gena applies psychology to the world of business and entrepreneurship — but her insights and writings are important reading for anyone engaged in creative pursuits.”
Russell Max Simon, Post-Nomad
“Gena's passionate nerdiness about raising the psychological ceiling of top performing "builders" inspires my middlingly-performing self to at least try to reach up on my tippy toes. ”
Chris Blahoot, ⚡️ The Zag
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